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Telco Spams and Gets Huge Fine 190

jack_call writes "According to The Register the large German based mobilephone operator 'Debitel' was fined $359000 for (deliberately!) sending a total 48000 spam messages( mail: 36000, sms: 12000) to Danish costumers of rival company 'Telmore'. According to different Danish media outlets, they appealed immediately, mostly because the fine comes out at about a sixth of what 'Debitel' made last fiscal year after taxes."
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Telco Spams and Gets Huge Fine

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  • Competition? (Score:2, Insightful)

    by Seumas ( 6865 )
    Why would a telco consider a costumer to be competition?!
  • 1/6 is 5/6 too few (Score:4, Insightful)

    by BortQ ( 468164 ) on Thursday March 17, 2005 @07:13AM (#11963547) Homepage Journal
    They should be forced to pay through their noses. The fact that they make good money is no reason to fine them less.

    And I say put the money towards going after more spammers. Build up the momentum these cases provide.

    • A Multiplayer Strategy Game [sillysoft.net] for Mac OS X, Windows, and Linux

      Look who's spamming II, silly

    • by 16K Ram Pack ( 690082 ) <tim DOT almond AT gmail DOT com> on Thursday March 17, 2005 @07:35AM (#11963625) Homepage
      And going to prison for shoplifting a $1 item may incur a very serious fine, a criminal record and possibly prison.

      Companies should get a simple message - break the law and there will be serious penalties, not some small slap on the wrist that means that you can almost cost it in as an acceptable and calculable risk.

      • ... not some small slap on the wrist that means that you can almost cost it in as an acceptable and calculable risk.

        I remember a story my high school history teacher told the class: Campbell's used to run ads, where they said "Campbell's Tomato Soup tastes better than (Hunts? some competitor, I don't remember) because it has more tomatoes per can of soup."

        The other company complained and/or sued, because this wasn't true. Campbell's was fined for false advertising.

        However, this advertising campaign w
        • And there's a few rich SOB's out there that will park in handicapped spots and just have their accoutant pay any fines.

          $200 fine, 10% chance of getting a ticket, average cost for parking there, $20. I know airport parking places that charge less. And I think that 10% is high.

    • Considering that they had a total revenue of nearly 3 billion US-$ [debitel.ag] in 2003, they don't really "make good money".

      Debitel is the largest mobile phone service reseller in Germany. They used to be a subsidiary of DaimlerChrysler, no less.
  • Accidental (Score:4, Funny)

    by LiquidCoooled ( 634315 ) on Thursday March 17, 2005 @07:13AM (#11963548) Homepage Journal
    I'm sure it was all an accident ;)

    Your honor, I accidentally gathered a massive mailing list, sat around many meetings working out what to say, and finally clicked send - all totally accidentally. I thought I was sending my mother some flowers over the internet, honestly I did.
  • In India too (Score:5, Interesting)

    by nbharatvarma ( 784546 ) on Thursday March 17, 2005 @07:13AM (#11963553)
    I live in India and I am constantly bogged by sms' asking me if I was interested in winning gold, buying a car etc. What's worse ?? Sometimes, we get automated calls asking if we are interested in some offers.

    If I want to know about some offer, I will ask. Thank you.

    Was thinking of writing to a newspaper, but that idea got lost somewhere in a mire of laziness

    • by The Amazing Fish Boy ( 863897 ) on Thursday March 17, 2005 @07:28AM (#11963604) Homepage Journal
      I live in India and I am constantly bogged by sms' asking me if I was interested in winning gold, buying a car etc. What's worse ??

      What's worse? What's worse? I'll tell you what's worse! I used to get those calls all the time. Now I don't get them at all. I need those calls! I'm a socially inept nerd who desperately needs human contact. Now they go and outsource my only source of human contact to India? Take my job, but don't take away my phone spam, too!
      • Re:In India too (Score:5, Informative)

        by HoneyBunchesOfGoats ( 619017 ) on Thursday March 17, 2005 @07:55AM (#11963686)
        It's not even human interaction these days. Where before I could have fun playing along with the telemarketers (some of whom recognized that I was just stringing them along, and even had a sense of humor about it), now all I get are recorded messages. I'll pick up the phone and say "Hello?", there will be a pause, and then an overly-slimy recorded message (worse than a bad used car salesman) will start: "Hi, this is Jim. Are you tired of your high cable TV bills?" I don't even have cable TV.
        • now all I get are recorded messages. I'll pick up the phone and say "Hello?", there will be a pause, and then an overly-slimy recorded message (worse than a bad used car salesman)

          At least it's something. Something... anything... I need it....
        • Re:In India too (Score:2, Informative)

          by GweeDo ( 127172 )
          Why not get on the national [donotcall.gov] do no call list? I haven't had a telemarketers call since I signed up.
        • If I get a machine calling me, I hang up right away. IF they really want to talk to me, they can pay a real person to do so. It's still a hassle to answer in the first place, of course. /me looks into the status of canada's do-not-call-list...
      • Go to India, and get a job at a tech support call center.
    • Re:In India too (Score:1, Interesting)

      by Anonymous Coward
      you know how to make them stop?

      demand for them to tell you were they got your infomation from that will shut them the fuck up.

  • What about the spam, (Score:4, Interesting)

    by scenestar ( 828656 ) on Thursday March 17, 2005 @07:14AM (#11963555) Homepage Journal
    That they keep sending to their own customers?

    • What about the spam that they keep sending to their own customers?

      Don't like it? Don't sign up with them.
  • Ah ha (Score:5, Funny)

    by ttys00 ( 235472 ) on Thursday March 17, 2005 @07:14AM (#11963557)
    That'll teach 'em to spam the judge ;)
  • costumers (Score:2, Funny)

    by ratonu ( 868505 )
    when you say costumers you mean people wearing a costume ? in this case they should be fined for discrimination as well!! bastards!!
  • Telesales (Score:5, Insightful)

    by flumps ( 240328 ) <matt.corby@gBALDWINmail.com minus author> on Thursday March 17, 2005 @07:15AM (#11963564) Homepage
    Now if the concept could be extended to telesales, my sanity levels would definately be returned to normal.

    Not a single day goes by when I'm not phoned up by some mechanical phonedialer/call centre and asked if I'd like to buy double glazing/dial a premium line/order jam. Arrrgh!!

    And don't tell me to go ex-directory. I want my friends to find me in the phonebook if they need to thanks.

    • Re:Telesales (Score:5, Informative)

      by amorsen ( 7485 ) <benny+slashdot@amorsen.dk> on Thursday March 17, 2005 @07:20AM (#11963577)
      Now if the concept could be extended to telesales, my sanity levels would definately be returned to normal.

      In Denmark telesales are illegal except for a few product groups (mainly newspapers). You can opt out of those as well.

      Telesales to companies are legal though.

      • In Germany telesales are illegal and I still get those calls. Of course, they do not tell you who it is they are working for.
        • Re:Telesales (Score:5, Interesting)

          by Tim C ( 15259 ) on Thursday March 17, 2005 @08:23AM (#11963803)
          Then how are you supposed to buy the product (should you be so inclined)? Could you not simply feign interest for long enough to get company details out of them, then inform the relevant authorities?

          (That's a serious question, as it's such an obvious solution that people *must* have thought of it, so there's got to be a reason why that doesn't work)
      • Re: (Score:3, Informative)

        Comment removed based on user account deletion
    • Re:Telesales (Score:5, Interesting)

      by R.Caley ( 126968 ) on Thursday March 17, 2005 @07:26AM (#11963597)
      Not a single day goes by when I'm not phoned up by some mechanical phonedialer/call centre and asked if I'd like to buy double glazing/dial a premium line/order jam. Arrrgh!!

      You seem to be in the UK, so... Are you registered with the TPS [tpsonline.org.uk]? If not do so. It only cuts out the semi-legitimate ones, but that is a supprisingly proportion, got me doen from one every day or so to one every week.

      Then make sure you have caller ID and don't answer calls from hidden numbers (unless you work at home and use that line for work, in which case you have to take your chances in working hours. Sigh!). Your friends shouldn't be hiding their identity from you, so this filters out almost all of the rest of the telesales and `surveys'.

      • Excellent, thanks for that! Great info.
      • Geez, it's amazing to see that so many countries have that kind of spam. Maybe because of the large number of operators? In France we only have 3 (Orange, SFR/Vodafone and Bouygues Telecom), I've had a line subscribed to two of them, and I never, ever received that kind of call/SMS on my cell. I mean never.

        I *sometimes* have had telemarketers calling to my place, but not for a long time now. Maybe it's because it's illegal in France to sell your customer's database informations (name, phone, interrests, e

        • I never, ever received that kind of call/SMS on my cell.

          I think we were all talking about landlines. I believe (from the TPS web site) that SMS marketing spam is illegal EU-wide (the UK legislation they talk about is an implementation of an EU rule). I do occasionally get what is clearly SMS spam, but I suspect they are tip-toeing around the edge of the rules -- ``it's not sales, it's <WHATEVER>''.

          I can't remember any voice spam to my mobile either. I suspect the call cost is just enough higher to

      • I don't even own a phone thankfully. I can actually manage without one.
    • You should try turning the time spent on the phone with sales-people into something funny.

      A small danish company has practiacally turned rejecting salespeople into an artform, as explained on a website of theirs: We Do Not Use... [wedonotuse.com]
      • by flumps ( 240328 ) <matt.corby@gBALDWINmail.com minus author> on Thursday March 17, 2005 @07:57AM (#11963690) Homepage
        :) lol

        However sometimes you just need a button to push which gives the caller an electric shock.

        Telesales: Good afternoon sir are you x?
        Me:Go AWAY!! *BUZZzzzzzzzT*
        Telesales: aaarrgh!

        • by JPelorat ( 5320 ) *
          One of those air-horn-in-a-can things works too.

          T: HI! I'd like to sell you some useless cr-
          Me: FWOOOOOOOOONK!
          T: *silence cos their brains just blew out the other side of their head*
          • Violation of several rules of war:
            "Please hold"
            -Alternate hold button leading to tape loop of "Goldfish Warning".

            Guaranteed insanity in 30 seconds or less or your money back.
      • You should try turning the time spent on the phone with sales-people into something funny.

        Also be sure to fuck with the bastards.

        One of my regulars has been a holliday scam run by some very very dim people. I left the phone off the hook and their taped message happily talked on and on. My record with them was nearly 30 minutes. Even if they get tehir calls cheap, I am stopping someone else being botherred on that outgoing line.

        Another was a south african lot trying to get me to go to some sales operat

        • I left the phone off the hook and their taped message happily talked on and on. My record with them was nearly 30 minutes.

          My favorite was when I got a telemarketing call and they wouldn't tell me their address. I've never been 100% sure it is a requirement for them to tell me where they are, but I claimed it was. I would just hang on the line until they told me. They tried hanging up, but their phone system wouldn't drop the call. After 10 seconds, someone picked up the phone. There'd be silence, then yo

    • You can report these here http://www.icstis.org.uk/ [icstis.org.uk] if you make a note of the premium rate number you're asked to call. It doesn't take many complaints for the service to be suspended and big fines are handed out.
    • Re:Telesales (Score:4, Informative)

      by Eivind ( 15695 ) <eivindorama@gmail.com> on Thursday March 17, 2005 @09:04AM (#11963974) Homepage
      Move. To Scandinavia. In Norway, for example, marketing to physical persons over individually adressable electronic channels (i.e. fax, sms, email) is only allowed if there is prior, informed consent, or an ongoing business-relationship. The burden of proof lies on the one doing the marketing.

      Penalties: Fines or prison up to 1 year. These actually happen too. This week a company sending spam got a deadling of march 26th 12:00 for providing proof that 5 persons (including me) had given prior, informed consent to receiving marketing-email. If they fail to do so they'll receive a fine of around $10.000.

    • Well if you're in the UK then you're in luck: the Telephone Preference Service (TPS) [tpsonline.org.uk] is remarkably effective, or at least has been for me.

      Recommended by a friend who works at a local telecoms firm, I was rather sceptical but surprisingly it's cut out ALL of those annoying Sunday morning pre-recorded messages, and we've not had a single marketing call since (touch wood!). I signed up work's fax number, too, and we've seen a massive reduction in junk faxes - esp. those premium-rate joke/vote/prank ones. It

  • by zonix ( 592337 ) on Thursday March 17, 2005 @07:16AM (#11963565) Journal

    It's worth noting that previous spam fines in Denmark have been much higher. Around 15USD per e-mail/SMS/whatever.

    But still, it's a good part of Debitel's yearly income.

    z

  • I for one is more happy now that i know it cost them that much to spam my mobile phone like that. I was pissed off when i get the spam and for once somebody gets to pay when they misuse my time. Now if only someone had the balls to go for big time spammers ...
  • A thought (Score:5, Funny)

    by Anonymous Coward on Thursday March 17, 2005 @07:21AM (#11963580)
    I think they got what they deserve. Although, before this turns into a disscussion about telemarketing, and how everyone hates them, remember: Telemarketers are human too. Yes, mod me down for the horrible, evil statment I just made. But, they are. The person you actually talk to has nothing to do with the product, they're just someone hired to call people on a list given to them. They probably don't even like their job, but need employment and are doing it for the money, so think about that before you verbally attack one. How do I know? Well, my mother was one for a short while, many years ago.

    With all that said, there is one way to get rid of telemarketers that is funny and polite.

    Telemarketer: Hello, may I speak to whomever is in charge of chosing telephone service?
    You: Yes, this is him.
    T: Great, would you be interested in lowering your monthly telephone bill? If you switch to A&G telco service, I can offer you a great, low rate.
    Y: We don't have telephone service in my house, or telephones.
    T: Surely you must, sir. How are we having this converstaion?
    Y: That's a good question. But I can assure you we don't have telephone service.
    T: Are you sure.
    Y: Positively.
    T: Alright then... Uh, sorry to bother you.

    You could say this for anything they're selling. "Sorry, we don't have ______." They'll almost always be confused and just apologize and hang up.
    • Re:A thought (Score:3, Informative)

      Theres a great site listing lots of these.

      Its here [wedonotuse.com] :)
    • by NetNifty ( 796376 ) on Thursday March 17, 2005 @07:58AM (#11963700) Homepage
      I once told a telemarketer trying to sell me (double glazed) windows that I don't need any because I run Linux...
      • I once told a DG salesman that I was restoring my house to its original condition. What I needed was a set of medieval style lattice windows. No glass, just wooden lattice to keep large birds out, and shutters. The shutters needed to be in elm and the lattice should be in ash, etc. etc. He was obviously writing all this down. Then I told him I was sorry, I had a call on another line, so I could hang up.

        Five minutes later the phone rang. It was the DG salesman calling back to tell me "You are a bastard." Thi

    • Alternate ending:

      Y: We don't have telephone service in my house, or telephones.
      T: Surely you must, sir. How are we having this conversation?
      Y: Voices in my head.
      T: Sorry?
      Y: The telephone company came and took away all the phones. Now they send all calls directly as voices in my head. Unfortunately, it is hard to tell the telephone voices from the ones informing me that Queen Elizabeth is a reptile who must be stopped. What type are you?
      T: Huh? I'm sorr...
      Y: If you're not one of us, you're one of the
    • Re:A thought (Score:3, Interesting)

      by hojita ( 590007 )
      Why bother verbally attacking? I tend to follow this response, which works in nearly every case:

      Telemarketer: Hello, may I speak to whomever is...
      You: [click]
      • I sold my soul awhile back and worked as a "Marketing Rep" selling to businesses (I NEEED THE MONEY...and I only lasted two and a half weeks anyway); if we didn't get a "No" answer from a qualified contact, we had to put the number on the callback list. Hangups, secretaries, anything that wasn't a person qualified to take the offer explicitly saying "No" would get a CB...so make sure you say "Whatever it is, I'm not interested, do not call back." before you hangup, or else it won't ever stop.
    • Screw that. (Score:4, Insightful)

      by aug24 ( 38229 ) on Thursday March 17, 2005 @08:21AM (#11963792) Homepage
      Telesales people are annoying dozens of people for every one that is pleased with the call. They know it. They are accepting money for pissing people off. I don't care if the person on the other end needs the money. A hitman would give exactly the same reason!

      Fuck 'em. I don't care if they need the money, they are being paid to waste my time, and I will abuse them, waste their time, annoy them, in whatever way I can. And that includes your mother.

      Justin.
      • Re:Screw that. (Score:5, Insightful)

        by fdiskne1 ( 219834 ) on Thursday March 17, 2005 @09:32AM (#11964147)

        Fuck 'em. I don't care if they need the money, they are being paid to waste my time, and I will abuse them, waste their time, annoy them, in whatever way I can

        I always figured it was my job to contribute to the downfall of the telemarketing industry. If I abused someone enough, maybe they would get out of the business. If enough people refused to work in the industry, there would be fewer callers. Just doing my part. I only wish others would do theirs.

        • Re:Screw that. (Score:3, Interesting)

          by Idarubicin ( 579475 )
          If I abused someone enough, maybe they would get out of the business. If enough people refused to work in the industry, there would be fewer callers.

          Given that there are people (who are often about equally well-paid) who are still willing to work at McDonald's, I'm not sure how you can make the telemarketing experience sufficiently unpleasant.

          Incidentally, do you abuse everyone who does things that annoy you, or are you just a sociopath on the telephone where they can't smack you upside the head for be

          • People have a right to be annoying in their own home, or office, or even in many public spaces. But when someone intrudes into my personal space [geocities.com] (physical, email, phone, or otherwise) to be annoying, they better be prepared for a LARTing mallet.
          • Incidentally, do you abuse everyone who does things that annoy you, or are you just a sociopath on the telephone where they can't smack you upside the head for being an asshole?

            If someone doesn't bother me, I don't bother them. If they bother me in my home trying to sell me something when I haven't done anything to make them think I'm interested, yes, I'll be an asshole. That's THEIR problem for bothering me. If they go out of their way to get into my space and make themselves a bother, I have no problem

    • by Izzard ( 547242 )
      I simply say "Oh, I'm sorry, this is a Technical Support Hotline that you've called."

      Nine times out of ten they'll sheepishly apologise for bothering me. I'm not sure why this works so well but I think it's because everyone is basically aware that you'll never get what you want by talking to a Technical Support Hotline, so they feel stupid for calling.
    • Someone who shovels horse shit for a living is damn well going to have to deal with the stink. Someone who steals purses for a living is damn well going to have to run their ass off being chased by police and others, and potentially get a broken bone or other physical injury when caught. Someone who chooses to be a telemarketer is damn well going to get verbally RAPED for intruding into people's lives.

      -
  • Good. (Score:5, Insightful)

    by jpiggot ( 800494 ) on Thursday March 17, 2005 @07:26AM (#11963598)
    Sweet God, but this is wonderful news that they've been fined...

    I live in fear of this happening on a large scale in the United States. In a country where we pay (at this point) for incoming calls, I'm just waiting for the deluge of spam messages and telemarketer phone calls to appear on my cellular phone.

    I own a small business, and our fax machine has virtually been made useless by the junk faxes we get every month. I promise you, we spend more on incoming faxes (ink, paper) than we do on outgoing faxes, none of which we ever "intentionally" signed up for. And the junk-fax companies have the balls to say "we're only making a living" ??? Please.

    Destroy these people before they destroy another technology.

    • A few years ago, my father received a cellphone call with a caller ID of "ER". Thinking the E could mean "Emergency", he answered the call. That call was a telemarketer. He got a contact number for the company and complained later from a landline. He ended up getting them to pay him the 70 cents or so for the minutes that they led him to using.
    • I thought it was illegal to send junk faxes, up to $500 per fax? Or maybe it was a state-by-state law? Something you may want to look into, you may be able to recoup all those costs from the junk faxes.
      • It is. However the lawyer cost to collect is more than the amount you gain. Thus nothing happens despite it being illegal.

        However that should not stop you. The first few times it costs you, but if you keep it up you can put them out of business (they have to pay their lawyers too), and that helps everyone. Or at least everyone with a fax machine which is nobody.

        • What lawyer costs? You just take them to small claims court, which doesn't require a lawyer.

          The trick is, are you aware of the law, can you track down the business that sent you the fax, and do they have any assets? Can you even collect from them? Places that still send out junk faxes are mostly fly by night companies.
          • Only true if you are a individual working for yourself. If you are a company you need a lawyer anyway. I don't know many individuals with a fax machine. I don't know many companies without.

    • Fortunately it is illegal in the US to make telemarketing calls to cellphones.

  • by caveman ( 7893 ) on Thursday March 17, 2005 @07:35AM (#11963627)
    On my way to London the other day, I was sitting in the 'Quiet Zone' car of the train. There are notices on every window asking people not to use Mobile Phones.

    This moron gets on at a station, and quite obviously reads, and decides to ignore the notices, and makes about a dozen calls to people which I didn't want to listen to. However, it became quite obvious that this person was engaged in a mobile/SMS/MMS marketing campaign, and various other things he said suggested 'spammer'.

    Of course, rule #3 states that spammers are stupid, and this one was no exception. He rattled off at great length a list of sites, usernames, and passwords for various SMS distribution services.

    I pulled out my newspaper and pretended to do the crossword, writing down every group of site, username, and passwords. I have not done anything with them yet, but I'm sorely tempted. However, as my handsets are all registered with the TPS (the UK equivalent of the FTC do-not-call lists), I'll wait for a marketing SMS to be crapped into my phone before being tempted further.

    If you are 'evileye' (what a stupid username), you might be more careful about where you use your mobile next time..
    • If you were to accidentally post them here, slashdotters would all back you up in confirming that it was indeed an accidental posting after your hand slipped on your keyboard..
    • You do nothing.

      But if some AC was also in the smae carriage and posted the list to /. or emailed the list to some investigative organisation [spamhaus.org ?]. I am sure some good would come of it.
    • by aug24 ( 38229 ) on Thursday March 17, 2005 @08:09AM (#11963741) Homepage
      I commute 2 hours into London a lot of the time, and I always sit in the QZ, because I don't want to listen to the crappy conversations. Most of them are only phoning people because they are bored having failed to bring anything to do/read.

      Please, always, always, always, ask people to stop when they talk on their phones. I have asked loads of people, and about 90% have apologised immediately. The best bit is when someone argues with you, and the other commuters back you up ;-)

      In the worst case, the guard will tell them to stop if you ask him/her to.

      Justin.
      Silence Nazi ;-)
    • If you are 'evileye' (what a stupid username)

      Says a guy calling himself 'caveman'... ;-)
    • My local trains had one regular cabin, one quiet cabin, and one office cabin.

      Well, they "re-districted" that and combined the office cabin and quiet cabin. Quiet office? Heh.

      They abandoned the concept.
  • The fines for SMS spam should be higher than the fines for email spam.

    Why? SMS spam causes more hassle. Think about it. Many people will want to see the message immediately, drag the phone out, poke at those tiny little buttons, squint at the menus etc. At least email spam can be seen and deleted almost immediately (if it even gets thru the spam filters)

    In this case, AFAIK, the same charge was levied regardless.
    • You also have plenty enough ways of blocking email spam, but naff-all is provided for SMS filtering. I'd be quite happy to let only people in my address-book be able to send me messages, at least for some of the time, but where's the phone with that feature?
    • It costs you to recieve SMS messages... which puts it along the same lines as faxes in that advertisers cannot do so at your expense (on a per-item basis anyhow, even email costs overall).
  • Spammers spam and get money for it.
  • by mridle ( 579358 ) on Thursday March 17, 2005 @08:23AM (#11963804)
    As the article says, the emails and SMS messages were sent as the competitor TelMore was take over by TDC (the evil former state monopoly in Denmark). In court the Debitel people tried to explain to the judges that it was all "a joke".

    Apparently the judge had no sense of humor...
  • Well, i guess that is great news, but only for Denmark. I would really like someone to sue this sms.ac site.

    I unfortunatley bit in the site and signed... and yet more unfortunatley was that I gave permission to send request to all my contacts (yes... I am guilty, I use MSN messenger service).

    Now, that site has what I call SPAM, gosh! tons and tons of messages in my phone! and later it was by email...

  • thank god (Score:1, Interesting)

    by Anonymous Coward
    im sick of bastards who spam mobile phone numbers with text messages about this and that. its fucking sick!

    now if we could only get them indian call centers fined for calling peoples phone numbers and trying to trick them into moving to another company

    i got called by one yesterday and i demanded to know were they got my infomation from (i have never given my phone number or address to them) you know what the fuckers said? that companys infomation is confidential wtf? what about my infomation i said. go

  • to Danish costumers of rival company 'Telmore'. Spamming the people who ake their competitor's clothes? This seems like a pretty round-about way of competing.
  • Every message to me should come with $1 attached. I'll match their address to my contact list, and send the $1 back. Real people will break even, frauds will pay the people whose identities they're stealing $1 per message. "Friends I hadn't yet met" will be reimbursed as soon as I enter them in my contact list as "friendlies". Watch spam disappear.
  • Despite the company taking a one-sixth hit to their net, I wonder if the new business obtained made it cost-effective in the end.

For God's sake, stop researching for a while and begin to think!

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